One of the most rewarding projects I worked on during my time at Lazy River Products was helping to create and promote the Horchata All-In-One — a smooth, flavorful hybrid inspired by the classic horchata drink.
This campaign began in the lab, where our product development team spent weeks taste-testing and refining different blends. After several iterations, they landed on a flavor profile that stood out: creamy, smooth, and lightly spiced. When they described it, it immediately reminded everyone of a sweet horchata — a cinnamon-kissed drink that’s both comforting and refreshing.
From there, it was my job to help bring that story to life in a way that resonated with our audience. I developed the messaging and creative direction to highlight both the product’s unique flavor and its balanced effects — relaxing yet inspiring.
The campaign focused on the idea of relaxation meets creativity, encouraging customers to elevate their day with an experience that combines calmness, happiness, and inspiration. I crafted the copy for the blog, social posts, and in-store materials, ensuring it reflected the team’s passion while also aligning with Facebook’s rules and educational guidelines.
Although I was laid off a few months ago, I look ba
